Wakingland Story

My travels all over the world have led me to meet beautiful people from different cultures and different nations. Despite our differences, we all share a common value in our hearts: our love for nature and planet Earth. I have always dreamt of bringing their stories to share with people in other parts of the world, as well as finding a way to support their home-grown businesses by somehow connecting their products to people in all parts of the world.  My Name Is WADAD MAALOUF

On January 1st, 2018, after New Year’s Eve celebrations, while I was scuba diving on my vacation in Indonesia, I saw the plastic waste surfacing over beautiful blue waves. The  plastic waste had ruined the home of some of the most magnificent creatures who live down there. I saw the world below, covered with plastic curtains and nets on top of it. 

I was touched deeply by this event and realized that it was time to find a way to introduce to the world those people who are dedicating their lives to protect the environment and nature, while at the same time finding a way to share the stories of their sustainable products. 

This is where the seed of Wakingland was planted: that we as people, living on this earth's land, are finally emerging from a deep sleep into awakening. We are awakening not only to see the true consequences of our unconscious living, but to take responsibility for the honour and privilege, not simply the right, that we get to live upon this earth and call it our home.

In July 2020, the Wakingland platform was launched with the support of my sister Nariman, who has a Master's Degree in Sustainability Management and my Mother whose blessings are heart felt in the handwritten letters to the customers.

Today, Wakingland has grown into a humble family business that consists of people who are passionate about their responsibility of being stewards of the earth.